Assignment - Description and critique of health promotion campaign - 1,000 words (4 to 6 pages)

Identify an alcohol or other drug health promotion campaign or TV add. There are many linked on You Tube such as:

Be the Influence

Australian Alcohol Conditioning advert

Australian Drug Awareness Campaign Ecstasy

Every Cigarette is Doing you Damage

Anti Heroin PSA

Meth = Death

Or examine a newspaper report of an event relating to drug use such as drug charges around festival events such as the 96 arrests at the 2013 Sydney Mardi Gras party.

Introduce your paper and suggest its objectives. Describe this campaign/article, its target audience and consider if it is promoting abstinence or harm minimisation. Look at the literature to consider patterns of use for this substance and describe assessment and treatment options. How effective do you think this campaign/media message would be with the target audience and consider if it would apply more globally to other groups. Conclude your paper. Provide references in APA 6^th edition format.