Assignment - Data Analysis and Recommendation

Overview - This assignment picks up where our last one left off. Having accurately framed the core problem(s) in Assignment 1, we now turn our attention to analyzing the data and developing a set of recommended actions based on that analysis. Since we can never have complete data, our decision making process must acknowledge what we know and what we don't know. Even with incomplete data our actions must be reasonable, given the time frame and resources we have. Additionally, any actions we recommend must include a clear understanding of how success will be measured (ROI).

Instructions - For this assignment you will write a paper of 5 to 7 pages, based on the case, Agoda: People Analytics and Business Culture. In your paper, you are to develop your analysis and recommendation for action. Your paper must cover the following topics: the challenges and opportunity; the data that is known and unknown; the culture of the organization; and how data can be leveraged to support a plan of action. Include relevant supporting data, such as models, calculations, and analysis results. Your data should be clearly displayed, using one or more of the analysis tools we studied.

Use the topics below to organize your paper:

1. Executive Summary

An executive summary is a brief synopsis of a paper or report. It is a helpful tool that allows readers to get a snapshot of what will be discussed in the paper. Your Executive Summary should not include detailed information, but simply present an overview of your position.

2. Data and Culture

a. What are the proposed data management tools being considered at Agoda?

i. How will they improve the way talent is managed?

ii. What drawbacks or dangers are present?

b. How might the need for transparency and actionable data create a negative environment? What are some unintended consequences the data might cause? Think in particular about the need for privacy.

3. Data Analysis

a. What does the data in Exhibit 2 tell us? Which team has the highest correlation between performance and compensation? Explain.

b. What does the data in Exhibit 3 tell us about where we may want to focus our personnel development efforts? Explain.

c. What other data-driven insights could be helpful to Agoda?

i. What data would you need?

ii. How would it be collected?

iii. How would it be analyzed (refer specifically to the analysis tools we studied)

d. Based on the above - i.e., a data set that you wish was included in the Case Study, but was not - create a visual that would best display this data if you had it. You may create the sample data you need to populate your graphics or select it from a similar company or situation.

4. Recommendation

a. What are Allen's key issues going forward?

i. What role does Agoda's culture play in each of these issues?

ii. What previous findings or experiences related to this problem are conveyed in the case, or exist in the business industry?

b. What advice would you offer him? For example, how might Agoda leverage Jack's teachings on Differentiation into their business based on the data they are collecting?

c. How will the success of the recommendations be assessed? Be specific about:

i. What cost assumptions need to be included?

ii. How should ROI be measured?

d. Summarize the main steps of an action plan for moving ahead.

Attachment:- Assignment Files.rar