ASSIGNMENT - CINNAMON TOAST CRUNCH MEDIA PLAN

In it, you have the basic brand information and business objectives for Cinnamon Toast Crunch. The overall deliverable is to provide a media plan to meet their business objectives.

What you need to do is the following:

1) Review and update the numbers from Spring product 2014. Look in the Household food section of Mriplius.com

2) Write your own objectives and strategies - they can be basic, but they should follow the format that we discussed in class. You need to include an overall business objective, a commination objective, and strategies for target, geography and seasonality/scheduling.

3) Create an I statement and a connection idea

4) Create a persona

5) You need to turn this in prior to class on Saturday morning.

In your groups, you need to refine the objectives and strategies - and develop the following:

1) Create a full media plan - what are the media - and why - you would use them.

2) Create objectives and strategies/I statement/connection idea/persona

3) Create a flow chart to reflect the media and the scheduling

4) Create a branded content item; this can be anything you want - but reflect what the brand is all about and the overall strategies that you have developed.