Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Assignment - Background information of the chosen company

The discussion can focus on (but not limited to) the following points:
- General introduction about the company, its management and organisational structure
- International business environment and Australian context
- Analyse the impact of the environmental factors (i.e. political-legal, economic, socio-cultural & technological factors)
- Evaluate the level of competition within the industry in which CSL operates
- Selected useful references:
- The company's website
- Industry and company information & general databases accessible via La Trobe's library, such as IBIS, Passport, Factiva, Company 360, Marketline Advantage, EBSCO, ProQuest.
- Chapters 1, Samson & Daft's textbook
- Chapter 3 - Environmental analysis for sustainable strategic management (pages 60-95) from Sustainable Strategic Management (2nd edition) book by Stead & Stead.

Planning
The discussion can focus on (but not limited to) the following points:
- Analyse CSL's vision, mission and values and their connection with sustainability.
- Analyse CSL's goal setting practices, and major types of plans
- Examine CSL's approach(s) to planning (i.e. traditional, modern and innovative)
- How has sustainability been incorporated into those key decisions/practices?

Human resources management
The discussion can focus on (but not limited to) the following points:
- Which HR-related competitive strategies have been implemented by CSL
- How has CSL managed to find the right people?
- How has CSL managed to develop an effective workforce?
- How has CSL managed to maintain an effective workforce?
- Has any sustainable practice been applied in CSL's HRM activities?
- Selected useful references:

o The company's website, industry & company information, and general databases
o Chapters 12, Samson & Daft's textbook
o Book section: "The relevance of the vision of sustainability to HRM practice", pages 401 - 419, from Sustainability and Human resource management book, by Ehnert, Harry & Zink.
- Book section: "Sustainability and HRM", pages 3 -33, from Sustainability and Human resource management book, by Ehnert, Harry & Zink.
- Jabbour, C. J. C., & Santos, F. C. A. (2008). The central role of human resource management in the search for sustainable organizations. The International Journal of Human Resource Management, 19(12), 2133-2154. (accessible via La Trobe's library)

Leadership

The discussion can focus on (but not limited to) the following points:
- Examine leadership at CSL and its effectiveness
- Analyse the leadership styles exercised in CSL.
- Which leadership traits and characteristics have been demonstrated by CSL's leaders; which type of power and influence tactics have been used?
- Has CSL's leadership been able to inspire and motive people beyond their normal levels of performance (i.e. charismatic and transformational leadership)?
- How has sustainability been incorporated into CSL's leadership? Selected useful references:
- The company's website, industry & company information, and general databases
- Chapters 15, Samson & Daft's textbook
- Chapter 8 - Organisational governance and strategic leadership in SSM (pages 239-245) from Sustainable Strategic Management (2nd edition) book by Stead & Stead.

Controlling the value chain and technology
The discussion can focus on (but not limited to) the following points:
- Analyse how effective CSL is in conducting its operations management.
- Analyse how effective CSL is in managing its supply chain.
- Has new technology been implemented in CSL's operations/supply chain management practices?
- How has sustainability been incorporated into those key decisions/ practices
- Selected useful references:
- The company's website, industry & company information, and general databases
- Chapters 20, Samson & Daft's textbook
- Book section: "Value chain analysis" (pages 109-112), from Sustainable Strategic Management book by Stead & Stead.
- Section 20 - Sustainable supply chain management: The good, the bad and the ugly
(pages 277-287) from Sustainability and Management: An international perspective book by Caliyurt & Yuksel
- Sustainable supply chain management across the UK private sector by Walker & Jones (2012)

Recommendations & future strategies
- Future strategies management should engage in (identify at least 3 major strategies for the company)
- Please make sure the recommendations/suggested strategies are made based on your earlier analyses

Other requirements
- Report format with headings and sub-headings
- Approximately 2,500 words (+/- 10% accepted; excluding executive summary & list of references)
- Use Microsoft Word format only, Times New Roman 12 point font, 1.5 line spacing
- Use Harvard referencing style.
- 15-20 references are expected (including at least 5 academic references)
- See the Subject Learning Guide for marking rubric, and other information in LMS
- All submissions MUST be made via LMS (Turnitin), otherwise the work WON'T be marked.
- NO changes to the submitted work can be made after the deadline.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92481644
  • Price:- $70

Priced at Now at $70, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Question select a product with a marketing problem of your

Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...

Assessmentas a workplace project or as a simulated activity

Assessment As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start t ...

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Question 1what is molto deliziosos business-level strategy

Question: 1. What is Molto Delizioso's business-level strategy? Note that Five business-level strategies are discussed in chapter 5. 2. What is a customer centric business strategy? Is Molto Delizioso's strategy customer ...

Question the length of the document should be at least 8 to

Question: The length of the document should be at least 8 to 12 pages, double space. Please remember to include the cover page. The trade attaché is leading a trade delegation to the USA and must prepare a 5-7 slide mark ...

Question respond to the followingwhy is marketing research

Question: Respond to the following: Why is marketing research important to the development of a marketing strategy? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the ...

Question 1 read 5 journalresearch articles that pertain to

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...

Question read the disney case study located in the textbook

Question: Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or ...

Question - market entry strategyperform a market entry

Question - Market Entry Strategy Perform a market entry strategy used by Ford Motors evaluating the possible growth opportunities for the company. Use SWOT Analysis and Five Porter's Forces to perform a comprehensive res ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As