Assignment : Marketing Problem Solving

Use the following marketing concepts to tackle and solve a marketing problem: Global marketing, market selection, marketing strategies.

First start by thinking about product categories that are rich with product features, such as cell phones. In general terms, product features refer to basic, physical, or extended attributes of the product.

The Marketing Problem

Choose a product in the cell phone category after considering the following situation.

College students tend to own cell phones and have significant interest in the category because they understand the product features very well.

A domestic cll phone company in Brazil has asked you, as marketing student, to determine their market selection and market entry strategy for a new smart phone that is ecofriendly, unbreakable, waterproof, and targeted to college students outside their home country.

The Problem

Describe your global markeing strategy and how, if at all, you would modify the product feature or price by country in your market selection.

Guidelines for solution

Complete the following problem/solution briefly using your product in the smart phone category, marketing concepts, the textbook and the university resources.

1. From the marketing managers point of view

a. Problem definition

b. Global analysis

c. Products value

d. Target market

e. Solution

2. From the consumers point of view

a. Problem definition

b. Global analysis

c. Products value

d. Solution