Assigmment 1-
Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has informed you that the MNC is considering expanding into an emerging market and has asked you to evaluate three potential markets. To get started, you must decide the following:
•Determine what kind of business your MNC is (e.g., manufacturing, information technology, etc.).
•Determine what products or services your MNC provides.
•Select three emerging market countries to evaluate.
Write a 4-6 page paper in which you:
1.Describe a fictional MNC and describe the type of business your MNC is and the products and services it provides.
2.Create a matrix that compares three emerging market countries across the following seven (7) elements:
1.economic system
2.political environment
3.legal and regulatory environment
4.technological environment
5.ethical system
6.social responsibility indicators
7.cultural dimensions
3.Evaluate each country in the matrix as to its suitability for your MNC.
4.Determine and justify your recommendation for which emerging market your company should consider expansion.
5.Provide at least three qualified sources (i.e., peer-reviewed journals, government, or a professional organization Website).
The specific course learning outcomes associated with this assignment are:
•Analyze the major economic, social/cultural, technology, and political/legal aspects of the international business environment.
•Analyze the ethical issues in conducting international business and develop guidelines for a company to operate in an ethical and socially responsible manner in global markets.
•Analyze leadership styles and operating norms and their relationship to cultural differences, organizational cultures, and the motivation of employees in diverse work environments.
•Use technology and information resources to research issues in global management.
•Write clearly and concisely about global management using proper writing mechanics.
Assignment 2-
Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has accepted your recommendation to expand the MNC into the country you selected in Assignment 1. Your boss has now asked you to formulate an entry and implementation strategy for expansion.
Write a 5-7 page paper in which you:
1. Describe an organizational culture for your fictional MNC that would ease entry into the given market.
2. Prepare an environmental scanning analysis for the new market as illustrated in Figure 8-3.
3. Determine the entry strategy, ownership structure, and organizational structure for your fictional MNC that would ease entry into the given market. Justify your selections.
4. Create a political risk assessment for the given country.
5. Design an implementation strategy for expansion based on the above analyses and justify your recommendation.
The specific course learning outcomes associated with this assignment are:
1. Explain the major considerations for effective communication and decision making in an international environment.
2. Formulate competitive market entry strategies and organizational structures to operate in foreign markets.
3. Use technology and information resources to research issues in global management.
4. Write clearly and concisely about global management using proper writing mechanics