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Assighnment

Keep your Capsim team in mind when you read Chapter 6, Strategy,found in your Capsim e-Textbook.

• What is your team's strategy for going to market?
• Did you choose to pursue a low-cost approach, a differentiation strategy, or to create a niche? Discuss why this was selected.
• Discuss that strategy and describe what barriers it may face, the potential consequences, and how the team will address them.

Your discussion posting must be at least 250 words in length, and contain a library-based, scholarly citation and a supporting reference. Use the CSU-Global Library or other online resources to retrieve your scholarly or peer-reviewed articles and journals.

Marketing Management, Management Studies

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