Assessment

Write a report detailing the marketing communications industry and how it impacts on current business activities.

This should include the following:

- Where information on marketing communications can be found

- How marketing communications operates within organisations and agencies

- How target markets and audiences are recognised/established

- The role and responsibilities of the marketing communications employee

- How marketing communications impacts on the wider community and society

- Industry changes within marketing communications, trends and technologies

- Why it is necessary to continually learn and seek knowledge on the marketing communications industry and apply this in your work

- The current issues of concern in the industry.