Assessment 

Assessment Type: Marketing Plan (Group) As learning Outcomes d and e stipulate teamwork, this assessment MUST be done in groups of 2-4 students per group as advised by your tutor. Students are not permitted to refuse being part of a group. Group report (3000+10% words)

Purpose: The aim of this group project is to encourage you to confront the reality that marketing practice is in a large part A GROUP ACTIVITY. It encourages you to recognise that your effectiveness as a marketing professional is largely dependent on your ability to function and contribute as part of a team. This assessment contributes specifically to learning Outcomes a, b, c, d and e.

Topic:

Marketing Plan for a company - You have to nominate a company (the client) for this plan, tutor needs to approve the company before you can proceed to the next stage.

Task Details: Groups will need to develop a Marketing Plan for the next 12 months.

Research Requirements:

Groups need to base their marketing plan proposals on appropriate theory and other relevant current market information where possible. Groups should support their plan with the text and a minimum of FOUR (4) other academically relevant and acceptable sources.

These may include academic journal articles, research reports, industry analyses, etc. but groups need to be aware of the validity of sources e.g. unsupported newspaper article may not be considered valid.

Presentation Group Report:

For the report, the word count for this assignment should be about 2,000 words (+/-10%), excluding the cover sheet, contents page, references, appendices, and illustrations (e.g. diagrams, graphs and tables). Please stay within the assigned word limits, and indicate the word count on the cover page of the assignment.

Assignments shorter than the minimum word count will be awarded a fail grade.

1. Your report should be typed single spaced, using Times New Roman font size of either 10pt or 12pt.

2. Every page should be clearly numbered.

3. Your assignment should include the following parts:

a. A cover page, which indicates basic information such as title, module code, intake and semester, full names of all team members (as registered in the course), word count and name of tutor.

b. Contents page

c. Body (main contents using appropriate headings and sub0headings).

d. Appendices (if any)

e. References

4. Before submitting report:

a. Ensure you have references and cited all ideas, words or other intellectual property from other sources used in the completion of your assignment.

b. Develop a proper reference list, which includes acknowledgement of all sources used to complete your assignment. References must use the Harvard Style.

Please retain a photocopy or softcopy of your assignment.