Assessment
Assessment Type: individual assessment
Topic: Strategic Development within an organisation.
Woodside Petroleum
Woodside is Australia's independent oil and gas company with a global presence, recognised for our world-class capabilities - as an explorer, a developer, a producer and a supplier.
Task Details
Briefly trace the development and growth of the organisation from its beginnings to the present through the application of corporate strategies - what types of strategies have these been?
There have been many criticisms of the business practices that company has pursued over the years. Describe TWO of these practices and outline the outcomes.
Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in - what are the main opportunities & threats?
Describe the organisational culture or leadership style within the organisation.
TASK 1
Research what strategies has been applied, and how? Why?
Research areas
Mission, vision, competitive advantages
Strategies used in the past
Current strategies
Do not focus on a general history of company.
Task 2
There have been many criticisms of the business practices that company has pursued in recent years. Describe TWO of these controversies and outline the outcomes.
Focus on the strategies which were criticised
The criticisms may comes from other stake holders, such as competitors, media journalist, industry experts, academic professionals, employees, customers, suppliers, communities etc.
Task 3
Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in - what are the main opportunities & threats?
Analysis Tools
General Environments (PESTEL) analysis
Specific Environments analysis
Internal Environments analysis
SWOT analysis
General Environments
Political
Economical
Social /cultural
Technological
Ecology (Nature)
Legal
Task 4
Describe the organisational culture or leadership style within the organisation.
Research areas
Core values of the company
A few CEOs who inspired the employees and influenced on the company's main strategies and culture.
You may research prominent CEOs' leadership styles of the company history, then analysis how their leaderships affected on the company's strategies and culture.
You may research a few leadership style theories
Michigan Studies
Trait & Behavioural theories
Incorporate environmental and situational
Functional leadership
Transactional & Transformational leadership
Research requirements
Students are to support their analysis and conclusions with the text and a minimum of 4 recent and relevant academic journal articles (written after 2007, where possible).
Presentation
Report Structure
Title page,
Executive summary,
Table of contents,
Suitable headings and subheadings,
Conclusions,
Reference list (Harvard - Anglia style).
Typed using 12 pt Times New Roman or 11 pt Calibri fonts. Single line spacing, Number of words.
Reference
Use in-text reference, if information comes from your resources specially for statics, images, tables etc,.
If you use online sources, include "accessed date"
Use a separate page for a list of references.
2000 - 2500 word report, not includes a cover page, reference, appendix