Assessment
What is IMC? (Integrated Marketing Communications)
Length: 750 Quality words
Task
Write a Blog on IMC (Integrated Marketing Communications) addressing the following topics:
• In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. text book 2, academic journals 2 or more etc.)
• Briefly discuss how IMC has been utilized well using 2 Australian organizations of your choice.
• Discuss how IMC plays a significant role in the overall marketing and business strategy
Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organization chosen and explaining how it has worked in your own words.
Prescribed text
Belch, G., Belch, M., Kerr, G. and Powell, I. (2014). Advertising: An Integrated Marketing Communication Perspective, 3rd Ed. McGraw Hill, Australia.
Rationale
After completing this assessment, you will be able to:
• investigate the role of marketing communication in the overall marketing and business strategy;
• use real life organizational examples and discuss from your point of view what works and why.
Referencing
• This assignment requires you to reference in American Psychological Association (APA 6th Edition) referencing style and this applies to all of your assessments for this subject.
Presentation
Please use website links/videos as part of your submission to reinforce/enhance your point of view. Please use academic language.