Assessment Type: Individual assessment

Topic: Strategic Development within an organisation.

NAB - http://www.nab.com.au/

Task Details-

1. Briefly trace the development and growth of the organisation from its beginnings to the present through the application of corporate strategies - what types of strategies have these been?

2. There have been many criticisms of the business practices that company has pursued over the years. Describe TWO of these practices and outline the outcomes.

3. Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in - what are the main opportunities & threats?

4. Describe the organisational culture or leadership style within the organisation.

TASK 1 - Research what strategies has been applied, and how? Why?

• Research areas
• Mission, vision, competitive advantages
• Strategies used in the past
• Current strategies

Do not focus on a general history of company.

Task 2 - There have been many criticisms of the business practices that company has pursued in recent years. Describe TWO of these controversies and outline the outcomes.

• Focus on the strategies which were criticised
• The criticisms may comes from other stake holders, such as competitors, media journalist, industry experts, academic professionals, employees, customers, suppliers, communities etc.

Task 3 - Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in - what are the main opportunities & threats?

• Analysis Tools
• General Environments (PESTEL) analysis
• Specific Environments analysis
• Internal Environments analysis
• SWOT analysis

Task 4 - Describe the organisational culture or leadership style within the organisation.

• Research areas
• Core values of the company
• A few CEOs who inspired the employees and influenced on the company's main strategies and culture.

Report Structure

• Title page,
• Executive summary,
• Table of contents,
• Suitable headings and subheadings,
• Conclusions,
• Reference list (Harvard - Anglia style).

2000 words.

6 Harvard reference.