Assessment Type: Business Plan Evaluation - Individual Case Study response

Purpose: This assessment is designed to allow students to critically evaluate a small business plan, and make supported recommendations to improve the plan to ensure achievement of the plan's objectives for various stakeholders. This assessment relates to Learning Outcomes a, b and c.

Step 1 - upload to Turnitin for similarity checking

Students need to upload a copy of their submission to Turnitin for similarity checking - you will receive an email from Turnitin regarding access sent to the email given to uni. when enrolling. If you have not received this email by the end of week 4, please contact your tutor immediately.

Step 2 - upload to Moodle for marking

Once you are happy with the level of similarity, the assessment needs to be uploaded to Moodle for marking. Assessments not submitted to both Turnitin and Moodle as required may not be marked.

Topic: XYZ Business Plan 2014 - a copy of this plan is available in Moodle

Task Details: Students are to review the XYZ Business Plan provided in the Assessments Folder in Moodle. The review should reflect the current external environmental factors that might affect the business plan's successful achievement of objectives, given current situational factors in company's current market. Students should use suitable, current and academically approved research to evaluate the positives and negatives of the Business plan, as if this were a real business operating in the time and location given - Sydney in 2014.

Presentation:

Report: Students should present this idea/venture in a 2500 word report containing:

1) A Title Page (consider the design - it needs to look attractive and professional)

2) Executive Summary

3) Table of Contents

4) Background (to the idea)

5) Mission

6) Product (Service) offering

7) Market analysis

a) Industry analysis

b) Competition

8) Primary Target market

9) Marketing

a) Product (probably similar to section 3 above - additional detail where necessary)

b) Pricing

c) Distribution

d) Promotion

10) Financial plan

11) Critical risks

12) Reference list identifying all sources used - these should also be found in the body of the report where used and referenced using Harvard - Anglia style referencing.

13) Attachments as required

Analyse a business plan

http://www.bplans.com/pasta_manufacturer_business_plan/products_fc.php