Assessment Type-

1. Using suitable models identify the customer perceived value for the customer for a company of your choice.

2. Critically evaluate the existing value proposition for the one you have chosen. Compare and contrast the value proposition with that of the leading competitor in its sector.

3. Benchmark the two value proposition, comparing and contrasting as appropriate, and reaching a justified conclusion[s]

4. In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers.

5. Produce a plan to implement the value proposition externally and internally.

Assessment Requirement-

• The submission of your work assessment should be organized and clearly structured in a report format.

• Maximum word length allowed is 4,000 words, excluding words in charts & tables and in the appendixes section of your assignment.

• This assignment is worth 100% of the final assessment of the module.

• Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.

• Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.

• Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire module. If found to have breached the regulation for the second time, you will be asked to leave the course.

• Plagiarism involves taking someone else's words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously.