Assessment Task:

Total quality management (TQM) is a management approach to long-term success through customer satisfaction. The approach is dependent on all members of the organisation participating in improving processes, products, services, and the culture in which they work.
Select a business enterprise within the Events industry. You are required to research and critique how a system of TQM has been introduced, developed and evaluate its success.

Areas of research to consider within your chosen business enterprise:

The strategies used to manage quality within an event

The TQM approach to the management of human resources

The interpretation of quantitative and qualitative data to manage events

Support your evaluation with reference to a broad range of theoretical models that have been introduced and discussed in the lectures and tutorials. Cases studies can be drawn from a range of businesses to enhance your findings. Present your findings in a briefing paper.