Assessment task: Reflections on Concept Applications

Purpose: To encourage and refine thinking around marketing's role in society and in organizations.

Assessment Criteria: The purpose of these tasks is to get you to relate the marketing concepts which you will learn in weeks 1 through 6 to your own experience and then to critically evaluate the marketing activity of a chosen organisation. The five weekly exercises should not be seen as separate from the final report, rather they should be seen as a cumulative experience to enable you to more effectively evaluate the marketing activities of your chosen organisation.

You are required to choose ONE of the following retail organisations as the subject of your report and each week you will relate the concept taught during that week's lecture & tutorial to a BRANDED product sold in that store. You can choose one from:

1. Coles

2. Woolworths

3. Aldi

4. Myer

5. David Jones

Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week For Example: In Coles you may select Arnott's Biscuits to demonstrate the concept of segmentation.

Each weekly reflection should be no more than 300 words and each reflection exercise must be clearly headed to show the concept being demonstrated. While you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively.

Attachment:- Assignment File.rar