Assessment Task: Critical Analysis Paper

Purpose: To develop conceptual and critical thinking skills concerning existing marketing practice.

Assessment criteria:

After your visits to your chosen retailer you are asked to write a critical review either of that retailer's  marketing strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retailers you may have included in your Weekly Reflections and how they use the various marketing concepts e.g. what is their primary and secondary target market, how do they segment their market, what concepts of consumer behaviour do they use in their store layout (in the case of, how do they use price, what elements of the promotional mix do they use etc.

Each part must not exceed 1500 words and all topics should be clearly headed, appropriate references should be cited to support your arguments.

Part 1 - Coles Business Analysis Product coke

Part 2 - Aldi Business Analysis Product Emporio biscuits by Arnott's

Part 3 - David Jones Business Analysis Product Maybelline make up