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Assessment task - Service Encounter Reflection Paper

Using a positive and a negative service experience you have encountered as a customer to illustrate your reflection, identify and discuss the factors that have led you to feel the way you do about these experiences. What have you learned from these experiences and how does the services marketing literature help you to understand why you may feel the way you so about these service encounters?

Purpose: For you to reflect on the service encounters you have experienced and show how you have been influenced in your evaluations of these services.

Total 1000 words, try make it interesting and grammatically good.

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