ASSESSMENT TASK - MARKETING PLAN
You are now required to prepare a marketing plan to present to senior management. Follow the Step-by-Step Marketing Planning System in Chapter 14 of the text. Further details to assist you with developing and writing the marketing plan will be discussed in early Sessions. The assessment criteria will be discussed in Session One. In each session, we will discuss key issues that you should be considering for your marketing plan. You are strongly recommended to start work on the plan from Session One and after each Session add relevant information to the plan.
Do:
- Present the marketing plan in report format with subheadings and paragraphs following the structure outlined in Chapter 14 of the text.
Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations.
- Use page numbers and double line spacing for ease of reading and feedback.
- Use citations from original sources when they are used, using an accepted format such as APA. If sources have not been acknowledge, they will be considered as plagiarised.
- Proof read your report thoroughly, for grammatical and spelling errors.
Do not:
Use bullet points unless you are simply presenting a list which is self-explanatory. Bullet points do not lend themselves to discussion and explanations (Note that you are now reading a bullet point which is totally self-contained and requires no further explanation!).