Assessment task - Essay or Annotated Reference List

Essay OR Annotated Reference List: 1,500 words

Your task is to produce either a formally written essay or an annotated reference list.

Essay topic:

All good communication is based on an understanding of the audience (the term audience relates to the receiver in the communication process). Identify the key variables that may be present in an audience and discuss how a message might need to be adapted to manage these differences. Write a formal 1,500 word essay on this topic.

Upload this to Moodle as a Word document (no zipped files, pdf or rtf files).

You are to use a minimum of four (4) CARS compliant sources in addition to the unit text in the referencing of your essay. Your sources should include at least two (2) journal articles accessed from the Library databases.

You are to use the American Psychological Association (APA) style of referencing.

CARS checklist:

C = is the source CREDIBLE? Does it make sense? Is it a place that usually provides unbiased/impartial information?
A = is the source ACCURATE? Is it up to date? Are the statistics/data recent or relatively 'fresh'?
R = is the source RELIABLE? Is it a place you can always count on to be correct and trustworthy?
S = is the source SUBSTANTIATED? Do you know who wrote/designed/hosts it? Do you have a name you can check up on?

Note: Attach a copy of the marking criteria sheet at the end of the essay Word document before submission for marking.

Annotated reference list topic (1,500 words):

Research and select ten (10) different sources of information on the theme of 'the audience in business communication'.

Each chosen source must comply with the CARS checklist. Do not include more than three (3) general or business websites. Other sources you may use include: Hard copy books; E-Books; Journals and magazines; Hard copy newspaper articles; Online newspaper articles; Reports; Conference papers; An academic web site or a stand alone academic document on the web; Government documents; Legal documents; University-provided study materials; Specialist industry sources. You should include the unit text.

When you have selected ten sources, create an APA style reference for each one and then write a 150 word summary of each source. Your completed assignment will be a Word document detailing ten sources, each referenced in the APA style. Each source will be annotated by its own 150 word summary. Upload this to Moodle as a Word document (no zipped files, pdf or rtf files).

Note: Attach a copy of the marking criteria sheet at the end of the Word document before submission for marking.