Assessment: Strategic trajectory: Shaping an alternative future

Task Description: This second assignment is a continuation of the strategic evaluation of the organisation you chose to analyse in Assessment 1. It is to be completed individually.

Current business Strategy of SAMSUNG company.

Succinctly answer three strategic questions:

1. Where could/should the organisation head (Topic 2: Formulating Strategy)

2. How might it get there? (Topic 3: Implementing Strategy)

3. How might the organisation best measure success? (Topic 4: Evaluation and Control)

Support:

This is a major piece of assessment due late in the Term. To reduce the risk of  writing "off-track", you are welcome to submit a draft of your work. Your facilitator or Unit Coordinator will not mark this work but will provide constructive comment where necessary to get you back "on-track". Please allow one week for the feedback.

Assessment criteria:

• Analyse the organisation's underlying business model.
• Articulate the key challenges and strategic issues the organisation is confronting.
• Apply relevant strategic frameworks to ascertain the current impact of the challenges on the organisation's internal ability to deliver services to its target clients.
• Project current situation two years ahead if no changes take place. Provide alternative scenarios if key strategic challenges are addressed.