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Management Studies

Assessment: Profile your Clients Characteristics

Assessment Overview: By understanding and documenting who your ideal client is you will be able to better market to and reach your market audience. Who is your ideal client, where are they and how are you going to reach them?

Assignment instructions:

Develop a profile of your ideal client. Choose a product that will have a future in Australia market. Identify the possible gaps in the market or the opportunities for your product. Describe how you are going to use online technologies to reach your client.

Define your ideal client:

1. Who is your client?

1.1. Who are they?

1.2. Where are they?

1.3. Why will they buy your product?

1.4. When will they buy your product?

1.5. How will they buy your product?

2. How dense is the competition for this client online?

2.1. Who are your competitors online?

2.2. What is your unique selling proposition?

2.3. What gap have you identified?

3. What are you going to use?

3.1. What media are you going to use to reach your client?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92278633

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