ASSESSMENT Part Two

PRESENTATION

Identidy and Evaluate Marketing Opportunities

Intellectual Property of The Australian Institute of Professional Education (AIPE)

Please ensure this form is fully completed (including signature) prior to submitting. This page should be on the front of your assignment and needs to be easily accessible.

THE PURPOSE OF AN ASSESSMENT

The purpose of an assessment is so a trainer can see if the students understand what they have been learning. For example, if students are asked to write a report, the purpose is to see if the students have learned how to research, write and review a report containing appropriate content.

PRESENTATION

This assessment is to be completed on an INDIVIDUAL basis or in PAIRS.

Element 1: Identify Marketing Opportunity

Element 2: Investigate Marketing Opportunity

Element 3: Evaluate Required Changes to Current Operations

INSTRUCTIONS

Task- PRESENTATION

Prepare a presentation based on your report Assessment Part One (http://www.expertsmind.com/library/why-your-idea-is-innovative-and-how-it-would-help-consumers-5837058.aspx) which you will be presenting to your class/trainer or assessor.

In class:

All of the students in the class will be acting as representatives of Angels of Australia during the presentations and are required to VOTE anonymously on which presentation they would invest in/consider to be the best start-up opportunity in the class, once all presentations have been made.

In the event that students do not attend the presentations to vote, the final decision will be made by the trainer.

In your presentation make sure that you:

• Cover all the topics which are outlined in your Presentation Structure.

• Have a maximum of 20 minutes for your presentation.

• Are aware that your preparation, posture, and eye contact are important in a workplace environment.

You MUST submit a soft/hard copy of your presentation as evidence of your own work. See your trainer/assessor to check if an online submission or a hard copy of your assessment is required.

You will be required to present this assessment to your trainer/instructor and provide copies of the slides with notes for each slide.

PRESENTATION STRUCTURE

a) Cover Slide (Student Name and ID)

b) Executive Summary

c) Company Background (Enterpreneurs' Background)

d) Business Objectives and Strategies

e) Market research

f) Business Products and Services

g) Internal and External Environment

h) Competitor Analysis

i) Overall Business Plan

j) Business Resources

k) Market Potential

l) Communication Plan with key stakeholders

m) Identify Business Risks, Changes and New Opportunities.