Assessment of business-level strategy

Consider the company's future business-level strategy:

• What should the company do next in terms of its business-level strategy?

• Your analysis may suggest that the company has had a very successful business strategy. If so, consider how it can sustain its competitive advantage

• Your analyses may suggest that in view of the industry dynamics and the company's resources and capabilities, it should adjust its business level strategy in the future so that it can better counter the threats, capture emerging opportunities, exploit its strengths, and/ or overcome the weaknesses

In this case, recommend how the company should reposition itself. In particular, analyse how the company can gain or regain competitive advantage by exploiting the cost and/or differentiation drivers Conclusions from your assessment of the company's business strategy may lead.

https://www.dropbox.com/s/psnyop9l9oiif0g/LevelStrategy%2831-10-17%29.rar?dl=0