Assessment: MARKETING MANAGEMENT IN THE GLOBAL ENVIRONMENT
Word Limit: 4,000 words +/- 10%
It requires the application of theory to practice and breadth of understanding and depth of critical evaluation. The assignment will require analysis and evaluation of the nature of marketing management and be informed by theory and appropriate practice.
University of Chester MBA Marketing Strategy
The University of Chester offers a range of MBA Programmes, these may be further developed to provide a suite of globally delivered programmes with scope for customization to Individual market needs / characteristics.
Global MBA/ MSc Marketing Strategy
MBA
• Vietnam and neighbouring Far East States
• Nigeria and neighbouring African States
• Bahrain and neighbouring Gulf States
• Hong Kong
• Indian subcontinent (Inc Pakistan, Bangladesh)
• Kazakhstan and neighbouring Eastern Europe
Global MBA/ MSc Marketing Strategy
REQUIREMENT: Design a detailed strategic marketing plan to enable the appropriate delivery of these programmes in one of the regional areas identified on the previous slide. The plan should include.
• Market Research as to the size and nature of the specific market.
• The distinctive delivery mechanism required for the market
• The Marketing Mix elements required for a successful delivery of the programmes support infrastructure that is needed for each market
• The consideration of whether the delivery should be physical face to face or virtual or a combination of the two.
Learning Outcomes to be achieved:
Students will be able to:
L1. Critically devise and plan a complex marketing strategy which incorporates effective decision making and integrates theory and practice.
L2. Demonstrate the importance of using analytical and logical skills in the application of marketing concepts to the development of marketing strategies and plans
L3. Comprehend, evaluate, and demonstrate a critical awareness of the value of marketing management in business organisations and of how marketing tools and techniques may apply to marketing situations and discuss how these may be used in particular situations
L4. Analyse the marketing environment, understand customers and identify opportunities (and threats) in the market place;
L5. Develop and demonstrate a critically evaluative and systematic approach to the use of research in the development of marketing strategies for organisations in different market positions and in the evolution of marketing practice.