Assessment Item: Business Analysis Report
Core Task - Analyse the organisation in the case study and provide recommendations to the management.
Learning Outcomes - This task assesses the following unit objectives:
1. Communicate effectively and professionally in oral and written forms in a business context;
2. Analyse the internal and external environment of a specific Australian business entity, and develop recommendations relating to contemporary management challenges
Task Requirements-
Analyse the company in the case study and provide recommendations for the management in relation to a key topic. In order to do this you will need to:
1. Briefly introduce the INTERNAL BUSINESS ENVIRONMENT (draw on the required readings on Organisational culture and structure)
2. Choose one of the topics below and identify potential challenges for the company that relate to it (strengths and weaknesses)
Topic 1: Managing Flexible Work Arrangements
Topic 2: Employee Rewards
Topic 3: Sustainable Tourism
3. Provide recommendations to the management which will help them address the main challenges you have identified
The Case: Australia Zoo
Steve and Terri Irwin's vision was to make Australia Zoo - the biggest and best wildlife conservation facility in the world. The zoo has over one thousand native and exotic animals, a line-up of interactive animal encounters, and a 24-hour wildlife hospital. It is set over seventy acres of bush land situated on Queensland's Sunshine Coast. The zoo has won a series of national and international awards,
including winner of the Queensland Tourism Major Tourist Attraction 2012.
Australia Zoo (initially called the Beerwah Reptile and Fauna Park) was founded in 1970 by Lyn and Bob Irwin. Steve Irwin became famous for his ‘Crocodile Hunter' TV series and later took over the park and renamed it Australia Zoo. Steve Irwin was killed while filming a documentary about Stingrays in 2006. His partner Terri, continues to be the public face of Australia Zoo and has won many awards for her work in conservation and tourism. The business is owned by Australia Zoo Pty Ltd.
The field trip to the Zoo will enable you to learn more about the history, structure, culture and strategy.
You will have presentations from key managers and be given an opportunity to ask critical questions. Videos and copies of other relevant material will be placed on Blackboard under ‘Field Trip'.