Assessment : Identify & evaluate marketing opportunities

In this assessment you will analyse one of the organisations listed below.

1. Coke / Pepsi - (Global)

2. P & G - (International)

3. Telstra - (Australian)

4. Adam Internet - (Local - Adelaide)

Your task is to find two (2) new marketing opportunities suitable for the Australian market. You will present these ideas and your findings in a report to be presented to the Australian Board of Directors of your company.

Note: You can complete this assessment either individually or as a group (2-4 people). Discuss with your trainer which option you wish to adopt.

1. Identify marketing opportunities

1a. Analyse the business and its' needs and identify two (2) new marketing opportunities suitable for the Australian market.

1b. Explain the process you used to identify your ideas.

• eg. creative problem solving

• mind mapping

• six thinking hats

1c. Discuss each marketing opportunity with reference to;

• market trends,

• competitor analysis

• contribution to the business

1d. Demonstrate at least 3 entrepreneurial, innovative or creative ways to develop your marketing ideas.

1e. Discuss the marketing principles and marketing mix of your ideas - 4Ps

• product

• price

• place

• promotion

2. Investigate Marketing Opportunities

2a. Identify two (2) organizational goals for your chosen company and discuss how your new ideas fit within those goals.

2b. Evaluate how your ideas will affect the,

• current business viability and

• the current customer base

2c. Prepare a SWOT analysis for each new marketing idea. Note: External factors can include;

• Economic

• Technological

• Cultural

• Political

2d From your research, rank each of your marketing ideas in terms of their likely contribution to their business success within Australia. Present these marketing ideas to the trainer and in the class.

2e On the basis of your research and class discussion determine and communicate the viability of the new idea to the trainer and the class.

3. Evaluate required changes to the current business operations.

3a. Summarise the changes which will need to occur so that your nominated marketing idea can be introduced into the Australian market place.

3b. How can you ensure your chosen idea will not affect the quality of customer service existing customers currently experience.

3c. From the information you gathered in 3a, estimate the possible cost of additional resources.

4. Legislation

4a. Discuss how your chosen company will comply with the following legislation acts and codes of practice within Australia.

a. Work, Health and Safety Act, 2009

b. Competition and Consumer Act, 2010

c. Privacy Act, 1988 (cth)

d. Do Not Call Register Act, 2006

e. Australian e-Marketing Code of Practice - March 2005

Attachment:- Identify and evaluate marketing opportunities.rar