Assessment Event 1 - Knowledge Questions

The information contained in this section lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of legislation, industry associations, marketing concepts and terms.

Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.

Question 1
In the table below, identify relevant information relating to the Australian Marketing Institute Code of Professional Conduct.

Question 2
In the table below, outline requirements of legislation affecting the role of a marketing researcher.

Question 3
In the table below, explain data collection methods.

Question 4
In the table below, explain data analysis techniques.
Qualitative Analysis
Quantitative Analysis

Question 5
In the table below, identify the components of the marketing mix.

Question 6
In the table below, outline the elements of marketing planning.

Question 7
In the table below, explain marketing communication concepts and processes.

Question 8
In the table below, outline relevant statistical terms used by the Australian Bureau of Statistics.

Assessment Event 2 - FitLIfe Pro-tec Simulation

In this assessment, you will undertake a number of tasks associated with profiling the market fornew health and fitness gadgets that could be used in FitLife Centres.

Task 1: Segment the market.
In this task you will analyse the Strategic Review on FitLife, then segment the market using appropriate criteria.
1.1 Identify the criteria to segment the market
1.2 Access sources of information for segmenting the market

Task 2: Identify target markets.
In this task you will use the information provided to identify the most preferred target and then research secondary data to develop profiles.
2.1Define target market
2.2 Review factors to determine usefulness
2.3 Review segments using usefulness factors
2.4 Review segments alignment to organisational needs
2.5 Profile target markets

Task 3: Profile target audiences
In this task you will develop positioning strategies for the selected target markets.
3.1 Identify and select positioning strategies for target markets
3.2 Develop a positioning implementation plan
3.3 Seek feedback and adjust positioning plan

Attachment:- APPENDICES.rar