Assessment Description.
The purpose of this group assessment is to develop students' skills in applying relevant marketing analysis tools. This will enable students to apply learned marketing theories and concepts to a ‘real world' business scenario within a safe learning environment. More
importantly, this is a fantastic opportunity for students to develop essential group work skills that are such a necessity in today's business world. Students are to form groups of three to four members (no more), and your task is to prepare a 20 minute presentation.
Once you have formed a group, you then need to get aquatinted with the rest of the members and select your group leader. In this assessment, your group should pick a company that you are familiar with. It could be an Australian company or International Company.
When making this choice, you will need to ensure that your group can gather an adequate amount of information about this company, as you will need to research credible and academic information, available through corporate websites, online databases, and government publications.
Assessment Information
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Scenario:
20 minute presentation: 15% PDF file Due at the time of your presentation Imagine that you are working for a company that you have selected at the beginning of this trimester. In the recent business meeting, your group was advised that the company is does not
have strong brand as it used to in the past. Thus, your group was asked to analyse selected company's four P' of marketing, such as product, price, place/distribution and promotion.
Your group will need to gather relevant information to provide an overview presentation to the owners of this company. Specifically, your group must address the following:
Product
Identify the three layers of a product/service that your company is currently offering. Provide reasons for your answer.
Based on the Product Life Cycle Model, identify in which of the stages current product/service offering of a company is at?
Provide reasons for your answer.
Price
Which demand does selected company has? Elastic or Inelastic?
Provide reasons for your answer.
Which pricing strategies your selected company is currently using?
Provide reasons for your answer.
Which special pricing tactics your selected company is currently using? Provide reasons for your answer.
Place/Distribution
Which channel/channels of distribution is this company using?
Provide reasons for your answer.
Identify current factors affecting the channel choice. Provide reasons for your answer.
Does this company has any potential channel conflict? Provide reasons for your answer.
Promotion
Which type/types of advertising is your selected company currently using? Provide reasons for your answer.
Which types of media is your selected company using to advertise its product/services?
Which factors influencing on the media mix. Provide reasons for your answer.
Based on your findings, your group should suggest a list of viable recommendations addressing each of the marketing P'. Your group must provide at least four recommendations along with reasons for suggesting further improvements.
To further your task, your group must prepare a business style presentation, where each member of the group discusses analysis findings and recommendations.
Presentation Length: 20 minutes
Slides: 12 power point slides maximum
Slides MUST include in text referencing and reference list .
Attachment:- Assessment-Marketing Principle.rar