Assessment criteria:
1. Explain the roles of airports, airlines and their stakeholders and the advantages of adopting technology and e-commerce
2. Identify the historical perspective of airports and airline pre e-commerce
3. Explain the components of airport and airline operations and the trend towards more flexibility
4. Analyse how airports and airlines interact with other intermediaries within their stakeholder environment
5. Identify how the nature of airports and airlines has changed over the last few decades
6. Examine the online and digital environment, web 2.0, e-commerce, social media in the airport and airline context
Assessment briefing:
The BBC Travel Editor Debbie Scott is very interested in the technology trends that have affected the travel and tourism industry including the airline industry.
The BBC Travel Team wants to make use of your expertise in this area and want to know how technology has impacted the aviation industry. You will be required to write a formal report for the BBC Travel Editor which takes into account learning outcomes of the assessment criteria 1 - 6 above.
The format of the report must be formal and you should refer to the University of West London report writing guidelines. Ensure you research report formats and use the UWL recommended format. The report must demonstrate how aviation (Airport and Airline industry) has grown, developed, changed with the advent of technology. Reference must be made to the wider increase in passenger choice and flexibility.
Key definitions should be provided and explained and terminology used in both lectures and seminars applied to your report.
The aims of this module are for you to gain sufficient understanding on the scale, scope and use of information and communication technology in the airport and airline industry and their business stakeholders:
1. To analyse and examine airline, aviation and business usage of information and communication technology
2. To investigate the impact of technology on airport and airline operations and in the context of their business stakeholders
3. To discuss the opportunities e-commerce presents to both airports and airlines and their business stakeholders.
Questions:
1. Define the types and explain the roles of airports, airlines and their stakeholders
2. Identify the historical perspective of airports and airline pre ecommerce
3. Explain the components of airport and airline operations and the trend towards more flexibility
4. Analyse how airports and airlines interact with other intermediaries within their stakeholder environment
5. Identify how the nature of airports and airlines has changed over the last few decades
6. Examine the online and digital environment, web 2.0, e-commerce, social media in the airport and airline context
7. Identify the impact of e-commerce on airline, airport and stakeholder operations
8. Evaluate the channels of distribution available to airports, airlines and their stakeholders
9. Assess the opportunities e-commerce brings to airports, airlines and their respective customers 10. Identify marketing opportunities that both airports & airlines use
11. Identify relevant legislation which impacts on aviation information technology and their stakeholders
12. Evaluate the future of aviation information technology on airports and airlines possible resulting effects
UK Harvard referencing