ASSESSMENT BRIEF

Subject Code and Name: MGT502 Business Communication

Assessment Assignment 1 – Digital Resource Analysis

Individual/Group Individual

Length 1500 words

Learning Outcomes:

This assessment addresses the following subject learning outcomes:

a) Demonstrate academic skills appropriate to the level of study

b) Demonstrate research skills and referencing appropriate to the level of study

c) Critically analyse texts and/or multi-modal material in both a business and academic context

Context: The assessment task requires you to search and locate ten (10) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b. All resources must be from reliable academic sources, such as articles or academic journals. These resources must relate to your topic, which is on implementing a digital communication strategy within an organisation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research.

Some examples you might consider include:

• Using Social Media in the workplace to communicate
• Communicating companywide employee recognition
• Boosting workplace motivation through innovative communication tools
• Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
• Podcasts, internal blogs/vlogs as a means to communicate to employees
• Using an internal intranet/social Intranet for employee interaction

Instructions:

To do this assignment efficiently and effectively, you should use the university library to locate databases and then, through them, locate several high-quality academic articles. You will read the article before deciding if it is relevant to your topic. If it is, you should add it to your shortlist.

For each article in your shortlist, you should critically analyse it and justify why it is on the shortlist. Structure the order of your articles so that you are able to tell a story through their presentation.

Be sure to bookend your analysis with an introduction and conclusion.