Assessment Brief:-
You are a recent graduate of CPIT and as such you are considered to be very up to date on the academic literature on the role and purpose of the front office area of the hotel. You recently started working at the Garden City Hotel as a trainee manager, a 4 star hotel in Christchurch City. Your General Manager is reviewing the operation of each part of the hotel. She has asked you to write a report discussing the roles and duties of the front office staff and explain how this part of the hotel can add value to the business.
Case study hotel background:
Garden City Hotel is a 160 room hotel in Christchurch city. The hotel has a Qualmark rating of 4 stars. Facilities in the hotel include a range of room types including suites, deluxe rooms and superior rooms. The hotel has two restaurants, a bar and a selection of meeting rooms. The meeting rooms range from a small interview room up to the full ball room which can seat 350 people theatre style, or 200 people banquet style. The hotel employs 140 staff members in the different departments including housekeeping, front office, food and beverage, maintenance, finance, sales and marketing, human resources, administrative staff and management.
Being a centrally located hotel in Christchurch the hotel targets guests from most markets including corporate, conference, leisure, inbound and groups as well as individuals.
Assessment instructions:
You must research and summarise published material on this topic. This may include any readings issued for this class and any other relevant journal papers you have read. Use this information in your essay.
Essay should include:-
An explanation of the role and purpose of the front office area in hotels.
A discussion of how front office can add value to the business by accurately identifying the needs of different guests by market
A reflection on the interrelationships of the front office function with other organisational departments
An accurate description of the requisite front office skills and knowledge of all staff in the department.