Assessment Brief - Individual Report

Learning outcomes addressed

a) understand concepts of strategy

b) identify and evaluate strategy options

c) select and apply strategy models to analyse an industry

d) evaluate and select options to grow a business.

e) evaluate organisational growth options

Assessment Brief - You are to conduct an environmental analysis of the Commonwealth Bank, Australia's largest banking organisation.

The report will analyse the internal business and its external operating environment and will draw a conclusion about the current performance and outlook of the company.

Assessment Description:

The report will analyse the internal business and its external operating environment and will make a conclusion about the performance and outlook of the company.

The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction; Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro); Conclusion; Bibliography and Appendix.

Appropriate facts and figures on the market and competitors must be included, as well as appropriate and relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported statements.

2000 words.

8 harvard reference.