Assessment 3: Reflective video journal

Learning Outcomes

a)This assessment addresses the following subject learning outcomes:

d) Reflect on the ethical issues that accompany marketing practices

Objectives:

• To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices;
• To provide a theoretical overview of marketing theory and practical application of innovative marketing strategies;
• To acknowledge the importance of sustainable marketing;
• To critically analyse all relevant factors of ethical consideration in marketing practice.

How the assessment fits into the subject/course:

Marketing in the 21st Century has drastically evolved and is a critical component of business administration. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices.

Linkages between Assessments 1, 2 and 3:

Assessment 3 is NOT related to the case of assessments 1 and 2. However, assessments 1 & 2 provide students with thorough understanding of a marketing practice.

Instructions:

This assessment task builds on your understanding of sustainable marketing ethical and environmental consideration of marketing practices. This assessment task requires you to produce a video presentation of 5 minutes to:

• Demonstrate your learning about ethical consideration in marketing practices;
• Demonstrate your understanding about environmentally responsibility in marketing practices.

Scenario:

The scenario in assessment 1 and assessment 2 is not relevant in this assessment. You are required to review the sustainable marketing case beyond the scenario in assessment 1 and assessment 2.

Tasks:

This assessment requires your understanding of today’s issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include:

1. The issues of socially responsible marketing (ethical consideration)

2. The issues of environmentally responsible marketing;

3. A video recording of the above presentation in 5 (five) minutes (+/- 30 seconds).