Assessment 2

Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reading the related articles from the Capella library (linked in the Resources under the Required Resources heading), answer the following questions(use these questions as section headers):

• Why has Dell's direct supply chain been so successful?

• Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.

• Was Dell's decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?

Submit your answer in a Microsoft Word document in 600-800 words. All written assignments should follow APA rules for attributing sources.

Required Sources:

•Gray, M. (2007). Revolving around the customer [supply chains customisation]. Manufacturing, 86(6), 28-31. doi:10.1049/me:20070603.

•Kapuscinski, R., Zhang, R. Q., Carbonneau, P., Moore, R., & Reeves, B. (2004). Inventory decisions in Dell's supply chain. Interfaces, 34(3), 191-205. doi:10.1287/inte.1030.0068.

•Blanchard, D. (2012). Dell taps into innovation to reach emerging markets. Industry Week/IW, 261(11), 45.

Attachment:- Assignment_Dell_taps into innovation to reach emerging markets.rar

Attachment:- Inventory decision in dell suppply chain.rar

Attachment:- assignment_revolving.rar