Assessment 1: Report

Business environment market research

Create a tourism or hospitality organisation of your choice and develop the first stages of a marketing plan.

Working in groups (of no more than 4), create a new tourism or hospitality business upon which you will develop an environmental analysis research designed to identify preferred location, potential target market/s, competitors listing, feasibility and success.

The report should be professionally presented.

The following sections are expected: Title page
Executive summary
Table of contents

1. Introduction (purpose of the report)

2. Description of the business characteristics and operations with inclusion of (but not limited to):

2.1 a mission statement

2.2 business objectives

3. Appropriate research and evaluation of the micro and macro environment; in particular you will clearly identify the rationale for (but not limited to):

3.1 location choice

3.2 potential target market/s

3.3 competition analysis (all assumptions or decisions must be supported by researched data)

4. Conclusion Reference list

Your report should be written in Arial font size 12, with 1.5 spacing and 2 cm left and right margins. Pages should be numbered.