Assessment : Written or Oral Questions

1. Scenarios:

a. In 2009/2010, due to faulty accelerators of their brand of vehicle, Toyota had to recall nine million vehicles.

b. In 2015, a sandwich shop owner In Marrickville, offered free sandwiches via a Facebook page for members of a closed group only. The deal was reported by a widely read food blog as one open to all Sydneysiders. For each of the above case studies, answer in detail the following questions

a. How urgent would this crisis be?

b. How serious would this crisis be?

c. What would happen if the organisation did not respond?

d. What effects would it have e.g. on people, the organisation and/or the environment?

e. How can we correct this problem?

f. How can we prevent this from re-occurring?

2. As a Public relations consultant either within an organisation or working for a client, how might you engage in a conversation with a group of relevant employees to check that they understand the crisis management plan. Discuss how you would use listening and questioning techniques to clarify information and confirm understanding.

3. Describe a legal or regulatory responsibility you have when developing crisis management plans and how you comply with it.

4. Find an example of how to select the appropriate form, channel and mode of communication for a specific public relations purpose . Give your reasons for your choices.

5. Give an example of a time when you have achieved one of the following:

a. Organised and implemented tasks required to achieve required outcomes, with an awareness of how the outcomes contribute to the
organisation's goals.

b. Used analytical processes to decide on appropriate approach to crisis management.

6. Explain the Privacy Laws in Australia and how it affects crisis management and in one or two sentences describe one standard that affects crisis management.

7. Explain how managing the media is important to a crisis management plan.