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Assessment - Written or Oral Questions

1. Based on the case study of on Samsung Sliding PC 7 Series provided to you, prepare an advertising brief for your client - Samsung.

2. List 3 potential target market characteristics for this product. For each include details of:

a. Demographics
b. Lifestyle
c. Social and cultural factors

3. For each of the seven product market factors, recommend the reach and frequency of the advertising.

4. What are the creative requirements for advertising this product? Your answer should be based on the following creative factors:

a. Music & Sound
b. Colour
c. Action
d. Wording

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91766791

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