Assessment - Group Work

Task Description

This challenging assessment/task will provide you a real world experience through an applied and innovative task based on team effort. Organise yourself into teams of 2 or 3 people through signing up for groups allocated in Moodle. (See information in Moodle for further guidance.)

In your group undertake the following activities:

Select a target market from one of the following nations and select a product to export to that nation from the product list provided (alternative nations and products may be nominated but ONLY with the approval of the course coordinator):

Nations:
• South Korea
• Indonesia
• Thailand

Products:

• Australian Music Artists "The Rubens" nominated for Triple J's Australian Album of the year for 2015 "Hoops" (watch the "Hoops" video clip: https://youtu.be/LFBe_wP2_gw

• Vegemite

• Australian Fresh Fruit (Mangoes for example)

1. In your team you are to conduct a strategic analysis of the:
• Economic,
• Political and
• Social/Cultural environments of your chosen target market.

2. Develop a brief competition analysis for your products' key competition within the country (include at least 3 key competitors in your discussion).

3. Provide recommendations for the following key strategies:

• Pricing strategy (what price should your company set and how)
• Distribution (what is the key distribution strategy for your product)
• Promotion (provide an overview of the principle promotion strategy and communication vehicle to be used).

Attachment:- Assignment.rar