Assessment - Drivers of International Marketing

Task

The first assessment is designed to help ensure you have two key skills you will need throughout this subject: (1) applying theory to real world situations and (2) referencing. If you can do both these things well, many of the issues associated with preparing and producing work for this subject will be reduced. We have provided three resources for you to use to help you with Assessment One. Even if you feel very confident about your researching and referencing skills, please go to each resource before you begin the assessment as you will need to use them to complete the task.

Access the following in your Resources folder on Interact:

• Online research using Google Scholar
• Finding sources using Primo Search
• Referencing using APA style
• How to apply theory to practice

Then, select an Australian-based organisation with which you are familiar. This may be where you work, where a friend or family member works, or a well-known organisation in which you would like to work.

Using the drivers of international marketing from Topic 01 (Ch1, p.8-9), explain for the management of this organisation why they need to expand their involvement with international marketing. Use theory and real world examples to illustrate your points.

Drivers:

• Market needs
• Technology
• Cost - scale
• Government
• Communication

Students should NOT contact the organisation at any time while undertaking this assessment.

Rationale - This assessment develops skills in researching organisations and their environments, and applying theory to practice. It will also demonstrate you are engaging with the subject content.