ASSESSMENT - BUSINESS PLAN PROPOSAL

This assessment relates to learning outcomes -

• Explain the concepts and theories of entrepreneurship, innovation and creativity to start and manage a new business or enterprise.
• Apply common pragmatic investigation/research methods within the context of a new enterprise development and/or small business.
• Employ communication skills and theories within a marketing and small business context to improve entity performance.

OVERVIEW - The purpose of this assignment is to create an initial industry-level business plan at the industry level. In the process of creating the business plan you will explain and apply the theories of entrepreneurship to a new enterprise.

GUIDELINES - In this assessment you will need to prepare the documentation for a new enterprise/small business in New Zealand. This will help you avoid risks and create better conditions for success of your future business.

The idea for your new enterprise has to be coordinated with your lecturer.

Please create a business proposal that describes a new business you could start and includes the following components:

• General description of the Business Idea including USP
• The goal and mission of the new enterprise
• The proposed business strategy
• SWOT and PESTLE analysis
• Competitor analysis

PREFERRED STRUCTURE -

INTRODUCTION (i.e. Business Plan Template, Executive Summary) (300 words)

BODY OF TEXT: (2000 words)

DEFINITIONS (section to be added on Keywords/Acronyms/Definitions)

• Explain the concepts and theories of entrepreneurship, innovation and creativity to start and manage a new business or enterprise.
• USP, SWOT and PESTEL, etc.

SECTIONS:

1. General description of the Business Idea including USP (i.e. Business Plan Template: What we do and how we do it)

2. The goal and mission of the new enterprise (i.e. Business Plan Template: Our goal/mission)

3. The proposed business strategy (i.e. Business Plan Template: Our strategy)

4. SWOT and PESTEL analysis ((i.e. Business Plan Template: SWOT - Internal and External forces)

5. Competitor and market analysis (i.e. Business Plan Template: Market Analysis and Competitor)

CONCLUSION (section to be added at the end of the document, i.e. Business Plan Template: after Legal and regulatory compliance) (200 words)

In this section you must demonstrate insight as well as evidence that the 5 core aspects have been addressed.

Be sure to:

• Apply common pragmatic investigation/research methods within the context of a new enterprise development and/or small business.
• Employ communication skills and theories within a marketing and small business context to improve entity performance.
• Reference properly using APA 6th edition.