Assessing Internet Capabilities Hoover's Rentals is a small privately owned business that rents sports equipment in Denver, Colorado. The company specializes in winter rentals including ski equipment, snowboarding equipment, and snowmobile equipment.

Hoover's has been in business for 20 years and, for the first time, it is experiencing a decline in rentals.

Brian Hoover, the company's owner, is puzzled by the recent decreases.

The snowfall for the last two years has been outstanding, and the ski resorts have opened earlier and closed later than most previous years. Reports say tourism in the Colorado area is up, and the invention of loyalty programs has significantly increased the number of local skiers.

Overall, business should be booming. The only reason for the decrease in sales might be the fact that big retailers such as Wal-Mart and Gart Sports are now renting winter sports equipment.

Brian would like your team's help in determining how he can use the Internet to help his company increase sales and decrease costs to compete with these big retailers.