Essay and Discussion problems 

1- Assess the value and importance of the Internet contribution is setting e-marketing objectives in relation to other possible objectives. 

2. describe how the e-business can make use of technology to monitor and control its operations. 

Examination problems 

1- Outline the stages involved in developing a strategic e-marketing plan. 

2- What is a complementary Internet channel strategy and for which companies will this be most appropriate? 

3- What different aspects of e-marketing should be monitored as part of controlling e-marketing? Name three exs of how technology can be used to assist monitoring. 

4- Outline how the electronic medium requires different tactics for effective marketing communications. 

Other problems

1- List the differences between e-marketing, e-commerce, and e-business.

2- List of the output from e-marketing plan. 

3- Briefly describe competitive intelligence process.

4- What is the difference between dynamic pricing and aggregated buying?