By using the WileyPlus resources, go to the Interactive Case Study 'The Pepsi Refresh Project: Viral Marketing' illustration.  To access the whole textbook, use the WileyPLUS Read, Study and Practice link located in the Student Center.

prepare down an eight to ten page paper in which you:

Assess the reasons Social Media Marketing has become very popular among businesses of all sizes. Analyze the merits and demerits of Social Media Marketing for business entrepreneurs. Evaluate how Social Media Marketing is helping Pepsi gain more customer insight than it would have or else. Research two other businesses which have used Social Media Marketing to their benefit. Describe how each of these businesses has employed Social Media Marketing and give illustrations with your discussion. Analyze what impact Social Media will have business over the next decade and recognize what skills you require to improve to take merit of the changes. Use at least five quality academic resources in this assignment.

Note: Wikipedia and other Websites don't meet the criteria as academic resources.