By using the WileyPlus resources, go to the Interactive Case Study 'The Pepsi Refresh Project: Viral Marketing' ex.  To access the whole textbook, use the Wiley PLUS Read, Study and Practice link situated in the Student Center.

prepare down an eight to ten page paper in which you:

1. Assess the reasons Social Media Marketing has become exceedingly popular among businesses of all the sizes.

2. Examine the benefits and demerits of Social Media Marketing for the business entrepreneurs.

3. Evaluate how Social Media Marketing is helping Pepsi gain more customer insight than it would have or else.

4. Research two other businesses which have used Social Media Marketing to their benefit. Describe how each of such businesses has utilized Social Media Marketing and give illustrations with your discussion.

5. Speculate what impact Social Media will have business over the next decade and recognize what skills you require to improve to take benefit of the changes.

6.  Use at least five quality academic resources in this assignment.

Note: Wikipedia and other Websites don't meet the requirement as academic resources.