Assess the external competitive context for an organisation, describing and illustrating the macro-economic, industry or market, competitive environment, key success factors, opportunities and threats for the organisation by completing the following format:

1. Identify and discuss any ONE MACRO-ECONOMIC factor that is driving changes for the organisation?

2. How are the macro-economic factors changing the nature of competition for the industry?

3. What INDUSTRY and MARKET level factors are changing?

4. How are the industry and market level factors changing the nature of competition in the relevant markets?

5. Who are the competitors? What are their key strengths within the market doing?

6. What are the KEY SUCCESS FACTORS in the industry and how are these changing? What are the implications of these changes for the future of the organisation?