Assess the companys business strategy as a cost andor, Ask an Expert

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1. Briefly describe and discuss the main trends in the global airline industry
2. Assess the company's business strategy as a cost and/or differentiation strategy and discuss how it achieved this leadership position.
3. Assess the airline industry using Porter's five forces of competition. Is AirAsia's business strategy suitable for the company to achieve a better position in the industry? What are the risks of using the strategy?
4. How can AirAsia sustain its competitive advantage?

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