Q. Costco Wholesale. Please respond to the subsequent:
Examine and Estimate Costco's strategy in terms of pricing, product selection and marketing and advertising strategy.
Find out whether or not Costco can achieve a sustained competitive advantage with this strategy.
Assess the alignment of Costco's mission and strategy. Estimate whether or not the strategy supports the mission.
Examine the corporation's trade philosophy, values and code of ethics. Explain how these might give Costco a competitive advantage.