As you know a marketing strategy is comprised of 2, Ask an Expert

Management Studies

As you know, a marketing strategy is comprised of 2 fundamental components:

1. Target market(s) - those market segments for which the firm creates a marketing mix, usually described in terms of geographic, demographic and psychographic characteristics.

2. Marketing mix(es) - that combination of product, price, promotion, and place developed to appeal to a specific target market.

We all have favorite firms or brands. What about your favorite? How would you summarize the marketing strategy of that firm?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92598640

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