As we start this discussion also keep in mind who is the, Ask an Expert

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As we start this discussion also keep in mind; who is the current competition (think small and large)? Remember the first rule of marketing, meeting the needs and wants of a customer. The Geek Squad provides help for all computing needs and is impacted by the environmental trends so keep that in mind as we discuss this interesting case. Let's get started... What are the key environmental factors that created an opportunity for Robert Stephens to start the Geek Squad?

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